At the grocery store, we often look to the various labels to determine whether or not to purchase a certain food.  The certifications from 3rd parties provide confidence that a food item is in fact what the marketing on the labels says.

Do you look for:  USDA Organic, Non-GMO Project Certified, Certified Gluten-Free, or OK Kosher Certified?

In the same way, SAI's "Human Created" and "AI Assisted" labels (or seals) let the buyer know what is in the product / creative work they are buying.  It is the creator's responsibility to be transparent as this allows the consumer to make the choice.

The reason certification is so critical is outlined in the responsibilities within our Code of ethics:

Responsibility to the Profession: Every SAI Certified Member has an influence on the perception of their given industry. Reputation is a priceless asset that must be protected through a brand that values integrity. By aligning with other artists and creatives, SAI Certified Members set the standard for the transparent use of AI within their industry.

Responsibility to the Public: SAI Certified Members have an obligation to collectors, viewers, readers, listeners and all consumers of creative works, as well as each other, to disclose their use or non-use of AI in their work so informed decisions about purchasing, watching, using, or other ways of engaging with the work can be made. As the creator of such work, it is the member’s responsibility to uphold these core values and aim to promote a positive societal impact with their work.

Responsibility to Self: SAI Certified Members should remain true to themselves, their self-expression, and what they value most. This is shown through their creative work and is a reflection of the humanness or “soul” of the Member. By disclosing the use of AI in their work, they can separate their true selves from technological creations.

Third party certification such as SAI sets the standard consumers can trust when making a choice about engaging with or purchasing creative work.